We’ve created a life-centric technology store that puts hospitality at the heart of retail. The 4230sqft space reinvents the role of the traditional phone shop and has a new focus on creating long-term customer relationships through interactive and inspirational spaces that will leave shoppers eager to revisit, even when purchasing isn’t on their agenda.

The Studio showcases world-class design that's a departure from the expectations of the telecoms sector, moving away from linear product displays and non-interactive product demos and instead offering experiences that reflect people’s increasingly connected lives.

It is a multifunctional, flexible and ever-evolving canvas, showcased by the scaffold structure and modern tech aesthetic used to ensure the retail experience adapts to the pace of change in technology and culture. The space is split into experience zones and room sets, with each area curated to demonstrate how technology and connectivity are enhancing everyday life – allowing customers to get a taste of future living.

A true collaboration, the EE Studio has been designed to create standout experiences that reflect the changing needs of customers and the increasingly connected lives they lead. The Studio offers customers the chance to get up close and personal with the latest innovations and game-changing technology on the market.
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EE has partnered with major brands including Apple TV and Netflix to deliver immersive launches at the EE Studio store. The Squid Game 2 launch featured the iconic piggy bank as its centrepiece, with grabber games and an opportunity to try the new Squid Game modes on Call of Duty: Black Ops 6 within the gaming zone. For the F1 Movie collaboration with Apple TV, customers could win exclusive prizes and experience authentic props from the Brad Pitt Blockbuster with the main focus being on the iconic APXGP car, offering visitors a ataste into the high-octane world of Formula 1 directly to the store.